With the recent announcement that Facebook reached the 30 million active users milestone, yes, 30 MILLION!!!, you can’t ignore what the site has become. From what is essentially a very simple idea, it has grown to a massive site. Facebook has also opened up it’s API allowing anyone to create applications for everyone to use meaning that more sticky content can be created without the facebook team lifting a finger…. nice!
With that sort of audience, it also has the potential for driving traffic to your own site. Once registered you can create groups on just about any subject you like, and if you look at some of the groups you will see that it can be about absolutely anything. So, if you have a site that has a reasonable user base, why not create your own Facebook group for it. Drive traffic to that group via your site, then as it grows in size on facebook it will help drive traffic back to your site. All for free!
Every little helps, as an advert for a supermarket says.